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Internet Marketing and Advertising Company
The Portable MBA in Marketing by Alexander Hiam, Companies flying high on economic good times may be in danger of forgetting the business fundamentals that underlie their success. Increased focus on the bottom line, competitive strategies, internet marketing and advertising company and financial goals divert attention from the primary source of every company's good fortune--the customer. The Portable MBA in Marketing, Second Edition is dedicated to the principle that the only guarantee for continued success is a consistent focus on internet marketing and advertising company and attention to customer needs, preferences, internet marketing and advertising company and expectations. This powerful tool for business success in the twenty-first century furnishes bright, ambitious managers with a solid grounding in MBA-level marketing theory internet marketing and advertising company and practice. Fully updated internet marketing and advertising company and expanded, this new edition emphasizes fresh marketing strategies internet marketing and advertising company and cutting-edge marketing concepts internet marketing and advertising company and techniques that help keep you in touch with your customers. It focuses on the key issues facing companies today, including how to outperform competitors, anticipate future trends, improve advertising internet marketing and advertising company and sales, build customer loyalty, internet marketing and advertising company and market on the Internet. Witty, well-written, internet marketing and advertising company and packed with plenty of new real-world examples, The Portable MBA in Marketing, Second Edition brings you up to date with the latest marketing ideas internet marketing and advertising company and techniques, including: New negotiation skills for salespeople Current marketing strategies Innovative approaches to qualitative research that deepen your understanding of your customers Hot topics such as cohort marketing, person-to-person marketing, internet marketing and advertising company and marketing on the Internet. Written by two leading educators/marketing consultants internet marketing and advertising company and drawing material from the world's finest MBA programs, The Portable MBA in Marketing, SecondEdition covers all the marketing innovations of the past decade in an engaging, accessible format that gets you to the information you need quickly internet marketing and advertising company and easily.
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